To wrap your mind around how culturally pervasive a company like Google, Microsoft, or Apple is not an easy task. These particular three touch us daily in different ways. As a SEO/SEM/Digital Marketing professional, their stories fascinate me on various levels: from the technical to the cultural.

I picked up some summer reading called In the Plex: How Google Thinks, Works, and Shapes our Lives. It is written by Steven Levy who has written some great, insightful books on Apple and technology.

I’m sure I won’t learn any super secret SEO tricks, but I’ll let you know.