Why SEO Efforts Fail
Oct/23/09 12:28
I've been talking to a lot of current and potential clients recently concerning the results of SEO strategies that once seemed to work but have now appeared to be providing diminishing results. They point to the typical SEO 101 tactics that have been applied to their sites, show me the analytics for the past 12 months, and ask if their investment in SEO has been in vain.
I've been talking to a lot of current and potential clients recently concerning the results of SEO strategies that once seemed to work but have now appeared to be providing diminishing results. They point to the typical SEO 101 tactics that have been applied to their sites, show me the analytics for the past 12 months, and ask if their investment in SEO has been in vain.
For smaller organizations, it is hard to explain that while SEO has a beginning, it never has an end. In short, SEO cannot be viewed as a project - it is a commitment. For resource-strapped business, the concept of a financial and time commitment required to make SEO a success is not what they signed up for. So their ranks fall and results falter.
SEO is never a one time thing, because it is like marketing. Anyone who tells you anything to the contrary is simply lying.
For smaller organizations, it is hard to explain that while SEO has a beginning, it never has an end. In short, SEO cannot be viewed as a project - it is a commitment. For resource-strapped business, the concept of a financial and time commitment required to make SEO a success is not what they signed up for. So their ranks fall and results falter.
SEO is never a one time thing, because it is like marketing. Anyone who tells you anything to the contrary is simply lying.