In the Plex: How Google Thinks
May/28/11 18:55
To wrap your mind around how culturally pervasive a company like Google, Microsoft, or Apple is not an easy task. These particular three touch us daily in different ways. As a SEO/SEM/Digital Marketing professional, their stories fascinate me on various levels: from the technical to the cultural.
I picked up some summer reading called In the Plex: How Google Thinks, Works, and Shapes our Lives. It is written by Steven Levy who has written some great, insightful books on Apple and technology.
I’m sure I won’t learn any super secret SEO tricks, but I’ll let you know.
I picked up some summer reading called In the Plex: How Google Thinks, Works, and Shapes our Lives. It is written by Steven Levy who has written some great, insightful books on Apple and technology.
I’m sure I won’t learn any super secret SEO tricks, but I’ll let you know.
Clients from Hell
May/27/11 19:26
I don’t want to give the impression that my clients fall into this box. I work with very bright individuals and am blessed not to have the experiences related on this site. But I can’t help myself. This just makes me laugh!!
http://clientsfromhell.net/
http://clientsfromhell.net/
Google's URL Shortener
Jan/13/11 18:44
The Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link easier to share, tweet, or email to friends. For example, the short URL http://goo.gl/l6MS is a convenient shorthand representation for the long URL http://googleblog.blogspot.com/2009/12/making-urls-shorter-for-google-toolbar.html.
Why use the Google URL Shortener?
People share a lot of links online. This is particularly true as microblogging services such as Twitter and Google Buzz have grown in popularity. With character limits in tweets, status updates, and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind.
Our primary goal in making this service publicly available to all users is to harness Google’s global production infrastructure to provide users with the following benefits:
Features
Goo.gl short URLs are randomly generated, and the mappings of short URLs to long URLs are publicly accessible. Additionally, the short URL to long URL mappings are:
Why use the Google URL Shortener?
People share a lot of links online. This is particularly true as microblogging services such as Twitter and Google Buzz have grown in popularity. With character limits in tweets, status updates, and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind.
Our primary goal in making this service publicly available to all users is to harness Google’s global production infrastructure to provide users with the following benefits:
- Stability - reliable service with good uptime
- Security - warning message if the short URL points to a suspected malware, phishing, or spam website
- Speed - fast resolution of short URLs (in a few milliseconds)
Features
Goo.gl short URLs are randomly generated, and the mappings of short URLs to long URLs are publicly accessible. Additionally, the short URL to long URL mappings are:
- Immutable - once created by you, no one else can change them
- Irrevocable - once created, they do not expire. Note, however, that Google reserves the right to remove any goo.gl short URL, for example for spam, security or legal reasons
Marketing - A False Savior
Dec/27/10 18:46
Marketing is not a savior. In the recent past, I’ve worked with organizations whose only message was that “marketing would solve all of the ills that the company was facing.” Then I looked deeper.
More often than not, marketing is used as a scapegoat. When I recently asked what my client needed to increase revenue, they answered “better and more marketing.” When I asked specifically what that meant, their answers had nothing to do with marketing. “Better service.” “Broader product offerings.” “ The right pricing.” “ A better economy.”
Marketing can only tell a story and it can only be successful in that telling if the story is authentic.
More often than not, marketing is used as a scapegoat. When I recently asked what my client needed to increase revenue, they answered “better and more marketing.” When I asked specifically what that meant, their answers had nothing to do with marketing. “Better service.” “Broader product offerings.” “ The right pricing.” “ A better economy.”
Marketing can only tell a story and it can only be successful in that telling if the story is authentic.
Google Wave - So What?
Dec/23/09 18:01
The following is a good summary from CNN’s Doug Gross experience with Google Wave. It is still too early for me to post my own observations, but those presented here are pretty close to my initial opinions. Read More...